Chapter 11 “The Pioneer is the one with the arrows sticking out of his ass”

This is why you never want to lead, why you always want to follow. Why it is in fact better to watch someone else launch a new product first. I mean, what if it fails. “Spit on first mover advantage”. Sit back, wait to see if there is actually a market for that thing. Then just before your boss comes looking for you to find out why you have let the competition gain the advantage, you simply steal their idea, launch a competing product that leverages their immense investment in brand building and watch not only your sales but your profit margin shoot through the roof. You may never be number one, but you won’t have any holes in your butt either.