Chris Morales

Sunday, April 30, 2017

Mobile Marketing for Auto Dealers

Mobile, mobile, mobile...

Mobile marketing for auto dealers is top-of-mind with Dealer Principals today. In most meetings, there's a moment when we all pull out our smartphones and try to replicate a search experience. I often move from laptop to smartphone to demonstrate a particular shopper experience. On the front lines, the Sales Consultants interact with the mobile shopper every day: On the lot all the way through negotiation to closing the deal.

Are you ready?

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, April 25, 2017

The Ultimate Stair Workout

I've been running stairs for the past few months. 7 - 10 repeats sprinting up and walking down. At first my muscles felt like jelly but after a few sessions, started to feel good.

I actually felt pretty good about my progress it until I saw this Ultimate Stair Workout. There are no words to describe the sheer pain that resulted the first time I tried a full set. Three sets? OMG...NO! But it's set to a great tune,AC/DC's Thunderstruck. That helps...for a minute!

Anyway, time to get back at it. Who's up for a challenge?

Until next time...
ThatRunninGuy

Sunday, April 23, 2017

Automotive Marketing Trends

1 in 3 auto shoppers perform a mobile action while physically on a dealership lot. These potential customers are getting real-time information about the vehicle they are considering while closing in on their purchase decision. How well the Dealership website serves up the information the shopper wants has a major impact on what Dealership to buy from. Google shared this insight and other automotive marketing trends to help direct more effective Dealership online marketing strategies