What Conversion is at Tier III

Making sense of the data.  Traffic, Unique Visitors, Page Views, Cost-per-Click, Conversions...lots of data from multiple sources measuring specific elements of online marketing.

"What's working?"  That's the question that Dealer Principals and their Leadership Teams need to answer so they can make better decisions.  Brian Pasch in this Auto Marketing Now Video tackles this question by looking at the quality of website traffic in addition to the quantity.  Engagement!

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Images from Negril

Running barefoot in the sand along the Beach in Negril ranks up there with one of life's great experiences.  And lucky me I get to do it every year at Reggae Marathon.  I enjoyed a couple of early morning runs with Dan Cumming this past December and if all goes well, will be back for Reggae Marathon on December 2, 2017.  

But that wasn't all at Reggae Marathon.  Once again I got to meet some interesting people.  Runners all, they heard about Reggae Marathon from friends or Social Media and were inspiried to make their own running story.  I met Alex from Cologne, Germany in the Reggae Marathon Race Kit pickup line on Thursday afternoon.  He was in Negril to full his dream: Fulfilling a Dream. 

And then of course are the images from Negril captured in hotos.  Here are a few, each one special:

Rocking the Reggae Marathon and Reggae Runnerz colours, the indefatiguable Lisa Laws. Although we only enjoyed a few moments after the race, it was nick to catch up with the lady responsible for 450+ runners from the US who make the annual pilgrimage to Reggae Marathon every year.  If you want to join them, head to their website, Reggae Runnerz.

Dan Cumming from White Rock, British Columbia (a lovely seaside town south of Vancouver on Canada's Pacific Coast) brought these two people together.  On the left is Dan's friend Al from British Columbia and on the right his friend Lawrence from Montego Bay.  Al's not a runner and he was recovering from a knee procedure yet he still made the trek to Negril to walk the Reggae Marathon 10K.  Lawrence is a runner so his travel distance was significantly less but he too enjoyed the Reggae Marathon Experience.

What began with Navin stalking me at Reggae Marathon a few years ago has led to the '4 Amigos', Larry, Navin, me and Dan who now have 28 Reggae Marathon events between us. Larry really had done 6 Reggae Marathons not the 7 his fingures indicate.  He said he was nervous but I think he was thinking about Reggae Marathon 2017 on December 2.

Men with large, sharp machettes chopping coconuts for each runner after Reggae Marathon.  Coconut water is a great natural electrolyte replacement fluid but half of the fun is watching these guys wield their machettes.

That's the Reggae Marathon Experience.  Deeply personal, addictive and made up of special unique momemts.  It keeps me coming back year after year.

Until next time...

ThatRunninGuy

Merry Christmas

Merry Christmas!

2016 was a busy year.  Plans made then adjusted for the inevitable curves.  Wins to celebrate and losses to learn from.

Looking forward to an exciting 2017 but taking the time this next week to slow it down and spend time celebrating the Christmas season with family and friends. Hope you will be able to do the same.  

Merry Christmas!

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Turning 60

Turning 60...it's the new 40.  I heard that somewhere and it appeals to me as I look forward to turning 60 in 2018.  It's still over a year away but unlike turning 50, I'm looking forward to turning 60.  I may look it but I don't feel it.

So here's how you can play a part in helping me celebrate turning 60 in 2018.  I need something challenging to do. And it should involve running something extreme.  It may not be fast and it may not even be pretty but it sure will be fun.  Oh, and it should include Reggae Marathon in December 2018.  If all goes well between now and then, that year will also be the 10th consecutive Reggae Marathon event I'll have participated in.

Here's what I've noodled so far:

• Running the Gobi Desert.  If you have to ask...it's a 6 stage 250 km 'march' across the Gobi Desert in China.  Hmmmm....
• Run 60 events in 2018.  Yep, that's more than one per week.  If I start with the Dopey Challenge at Disneyworld in January I might just make it...4 days of running:  5k, 10K, Half Marathon, Full Marathon...
• Run a 60K.  There are a number of extreme running events around Ontario including an oldie in Algonquin Park.  The one that got my attention though was a 60K in Central Park, New York...

You get the idea.

And because the physical challenge just isn't enough, I want to tie this in to a fund raising effort. I've raised funds for the Diabetes Association of Canada, the Heart and Stroke Foundation and most recently for Youth Mental Health.  All are worthwhile but I'm drawn to helping young people. Again though, suggestions are welcome.

I've got the better part of a year to figure this out and I'm looking forward to your suggestions. Turning 60 sure is going to be fun.

Until next time...

ThatRunninGuy