How to reach the B2B Market with Social Selling

The average salesperson spends 50% of their time in unproductive activities.  Administration, traveling, responding to emails. The percentage drops to 35% for high performers.  They achieve that by staying focused on high-value activities, evaluating prospects more effectively and leveraging technology.  One strategy that aids in all levels of the prospecting process is Social Selling.  That's the art and science of using social networks to do research to be relevant to build relationships that drive revenue.

8 Blogging Mistakes to Avoid

Only 8?  I've made these and numerous blogging mistakes over the years.  I've honed my voice and my writing style and am now moving into video content to supplement blog content.  Whether you're getting started or have a few years of blogging under your belt, here are some of the blogging mistakes to avoid

Using Social Media to Boost your Event

Give a boost to your Event by using these 4 Social Media strategies:

1. Organizing the Event
2. Promoting the Event
3. Enhancing the Live Experience
4. Extending the Lifetime Value of the Event

Influencer Marketing Dos and Dont's