The Ultimate Social Media Marketing Guide

There's been a lot of chatter recently about how Social Media Marketing is a waste of time. "What's the ROI?" is a question I get asked a lot.  I answer with "It depends...!" and follow up with two additional questions:

1. What are your Objectives of Social Media Marketing?
2. What are your Strategies?

The momentary blank stare answers the questions:  There is no plan for Social Media Marketing;  no way to measure success.

Social Media Marketing, the collective voices of individuals talking about their experiences with your brand is an important strategy within any marketing plan.  Here are the basic strategies for developing a successful social media marketing plan:

Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Brrrr...It's Cold Outside

-13 with a windchill approaching -20.  And that's in Celsius! Brrr...it was a cold run in Toronto today!

But as perverse as it sounds, I enjoyed my run this morning.  A relatively short one at 5 km's but after the slow slog through the snow on Christmas Day morning, I needed to clear out the cobwebs.  -13 C did that quite nicely.  We runners sure are hearty.  Or stupid.  Some mornings I can't make up my mind.

Maybe it's the strange thrill we get when we that driver in a nice warm car shaking her head at us running outside.  Yeah, that's it!

Truth be told, I love running in the cold.  And that from a guy who absolutely loves summer heat and especially sweating it out on a hot beach.  Just ask Dan Cumming who's seen my obsession with capturing a lounge chair on the beach at Rondel Village to catch all the sun I can.  

Running in the cold though brings it's own kind of special experience.  From dressing:  Layering up with full head and face mask;  the first 5 minutes or so when my head is screaming, 'What the...!!';  to the final few hundred metres when I can feel the icicles and frost around my face.  It's...exhilarating!

Running in super cold temperatures also means no dawdling.  Once I get my body temperature up and start sweating, stopping would be, how do I say this nicely, 'not so good'.  At super low temps my sweat seems to keep me warm...as long as I keep moving.  I'm not sure of the science involved in this but it seems to work.  

About the only challenge to running when it's super cold outside is keeping my fingers and toes warm.  I run with ski socks that generally do the trick for the 5 km runs but I just haven't found the perfect pair of gloves or mitts.  Inevitably the fingers get cold and all I can think about is getting home.  Pretty good motivation to keep moving.

And if you must ask, no, I don't do treadmills.  Never have and likely never will.  Those things really scare me!  

So rain, shine, hot cold...running is an outside thing for me all year round. Now, time for a hot shower to warm up!

Until next time...
ThatRunninGuy

Using Storytelling to build your Brand

Can you tell a good story?  You better be able to...your brand depends on it!

The classical reason for business success is to solve a problem for a customer.  Companies that do that at a profit grow and thrive.  Along the way they've figured out how to reach new customers while keeping existing customers happy.  It can be a magazine ad, newspaper, radio or TV, digital ad, search ranking...all depend on understanding the customer and telling a good story.  Here are some ways to use storytelling to build your brand:

Chris M Morales
chris.morales@bell.net
@ChrisMoralesTO
647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Turning 60 And Still Running

OMG...in 2 months I turn 60!

Just yesterday I was 12 years old building Saturn rockets and collecting comic books.  I didn't run for anything!  Those 48 years sure slipped by quickly.  I sure don't feel about-to-turn 60.  Oh the waist has expanded a little, the joints are a bit more achey and I run more slowly.  But, I'm still running...

I have a lot to be thankful for as I hit this milestone:

• Great parents.  I know we don't get to chose our parents but someone up there was looking our for my sisters and I.  Carefree Dad who depended on the rock that is my Mom to instill in us the trust in always looking forward:  Tomorrow is another new day...take advantage of it!
• The Boys.  Now a pack of 4 and a force to be reckoned with.  Andrew, Court, Holden and Michael are dream kids.  Rambunctious and ornery but honest and dependable.  Always thinking of each other...always there to support.  Keep at it guys!  Couldn't be more proud. (Oh, and Andrew, Court and Holden's Mom, Jackie...still pinch myself that she trusted me to take care of them in their teen years).
• Friends to die for.  Seriously.  Long-time friends from Jamaica, more recent ones from growing up in Canada and of course my running friends from around the world.  Thanks for your support.
• Sally.  My Rock!  I'm fortunate that you decided to take on the CMO Project.  There's still more work to do but thank you so much for continuing to see the value in polishing this still rough-around-the edges work-in-progress.  All my love!!

I was asked recently if I had any running goals planned for 2018 to mark the 60th birthday milestone.  I've thought of a ton of running ideas:  From the Gobi March, a 260 km run across the Gobi Desert in China, to a 60 mile Endurance Race in Algonquin Park.  Nothing has grabbed me yet...but I've still got 2 months to go before the BIG day.

Until next time...

ThatRunninGuy