Can you tell a good story? You better be able to...your brand depends on it!
The classical reason for business success is to solve a problem for a customer. Companies that do that at a profit grow and thrive. Along the way they've figured out how to reach new customers while keeping existing customers happy. It can be a magazine ad, newspaper, radio or TV, digital ad, search ranking...all depend on understanding the customer and telling a good story. Here are some ways to use storytelling to build your brand: