What Inspires You?

What inspires you? For me it's my Boys.  Not a day goes by that I don't give thanks for the fine men they have all grown into.  Oh there were days when it didn't seem as if any of us would get out alive!  Passion on both sides.  Passion that got us through and passion that keeps us together even though we don't see each other as often as I'd like.

Last Saturday while I was at the Reggae Marathon Race Expo representing Reggae Marathon my cell phone rang.  Twice actually...I missed the first ring while talking to a couple interested in my favourite race.  I got the second call and it was Andrew.  He was at the Expo picking up his Race Kit for Sunday's Scotiabank Toronto Waterfront Marathon (he was running the Half Marathon).  He was checking in to see if his Old Man was at the Expo.  I can't remember if/when I told him I would be there but he did.  That's him above posing...what they'll do to help out their Dad.

Andrew's a pretty good runner.  All the boys are athletic.  From Football, Baseball to Basketball...they all make it look so easy.  It's a pleasure to watch them perform and believe me I've watched enough games! It was a bitch getting into downtown Toronto Sunday morning for the micro-second it took him to cross the finish line.  It was worth it.  Inspirational!

Until next time...

ThatRunninGuy

Content Marketing to grow your Business

What is Content Marketing? 

Content Marketing:  "A type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Social media is an integral part of content marketing".  "Stimulate interest in a product or service" is the key to understanding the power of Content Marketing:

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Running Trails

After following Ingrid Wilson of Off The Grid running trails last weekend, I've got the bug!  Enough with the concrete...let me at the dirt!

You know me, I don't wade into anything.  Once I get an idea in my head (Sally says that has become more rare), I grab onto it with gusto.  That attitude may have something with how I learned to swim...told to leap into the deep end of a pool and scramble my way up and to the side.  But I digress...

I've become a bit bored of running the streets around our home recently.  We've got hills and trees so there's variety and there's hardly a straight road...we're not in a grid format.  But after the years of running, I need something to spice it up.  Running trails has grabbed my attention. The challenge now is to find some off-road trails I can run in my neighbourhood.  I'm up for the challenge!

And looking forward...I'm a planner...I see trail running races a big part of 2018.  I have my eye set on a big one in Algonquin Park north of Toronto.  That one will kill two birds:  A trail run and a vacation in Algonquin Park, something Sally has always wanted to do.  Shhh...don't tell her!

If you live in and around the Greater Toronto Area and have a special off-road trail you like to run, please drop me a line:  chris@thatrunninguy.com

Here's just one photo of Ingrid, off the grid.  This looks like just soo much fun!

Thanks Ingrid!  See you on the trails...

Until next time...
ThatRunninGuy

Building Your Marketing Technology Stack

The marketing technology stack of the modern CMO looks something like this:

The key functionality is data interpretation.  With the disparate sources, it challenging to visualize the data across the enterprise especially when there are some many sources.  

Another way to look at the building blocks of the marketing technology stack:

For more on building your marketing technology stack, check out this LinkedIn Course by David Booth:  Building Your Marketing Technology Stack.

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization