Digital Dealer

The Digital Dealer:  Website, Online advertising on Google and Facebook (Instagram too), Call Centre (Lead Management System).  

Make sure it's all Mobile...70%+ of New and Used Vehicle searches begin on Mobile Devices...if the vehicle a consumer is searching for can't be easily found on a Smartphone, they will pass you by.  

These form the heart of the business for a Digital Dealer.  Here are some additional insights...

If you're going to the Digital Dealer Conference Sept 18 - 20, see you in Las Vegas next week!

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

The Joy Of Running

Here's to the pure joy of running!

If there's one thing this past year has taught me it's that I love running.  Throughout all the tests doctor visits I've kept running.  Sluggish some mornings and run/walk on others but I still looked forward to getting outside to go running.  

I haven't had a long run in a while...been keeping the intensity up with stairs and hill repeats...but I can't wait!

Until next time...
ThatRunninGuy

7 Digital Marketing Trends That Rule in 2017

The number one trend for me is my continued move away from the laptop/desktop to mobile for the majority of my communication needs.  This is borne out in every survey from virtually every source. But you need look no further that Google who now reports that over 75% of Searches begin from a handheld mobile device.  We move to larger screens as necessary but the 'One Number/One Device' world rules!

As we move to the final quarter of 2017 and the future forecasting season begins, here's a look at the dominant trends throughout 2017...with an eye to 2018:

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

7 Thoughts A Runner Has During A Half Marathon

What the heck am I doing?

That question happens around the half way mark when the reality of a likely finish time sinks in...if only I can hold this pace!  Although I may have done it once in a training run, running the second half faster than the first is unlikely and unrealistic.  Oh well, better just enjoy the run.


Here are some other thoughts a runner has during a half marathon:

1. Don't go out too fast.  Did I go out too fast?  I told myself to start slowly and ease into race pace.  Why did I go out too fast?
2. Did I hydrate properly before the race?  Did I balance the electrolyte with enough water?  
3. I hope the gels don't make my stomach turn.  Wish I hadn't changed my usual brand at the last minute?  Hope I brought enough gels.
4. Do all these runners in front of me need to be chatting so much? And they're smiling!  Wish I could smile.  I'm smiling, right?
5. If I stay in front of the 2 hour pace bunny I'll finish under 2 hours!  The 2 hour pace bunny must be running too fast.  Why is the 2 hour pace bunny pulling ahead.
6. I overdressed.  I overdressed.  I overdressed!
7. I see the finish.  Pick up the pace.  Smile.  Breathe.  Forget breathing...smile for the finish line camera!

First thought on crossing the finish line:   "I'm never doing that again!"

Thought about 10 minutes later:  "That wasn't so bad...when's the next race?"

Until next time...

ThatRunninGuy