The Value of a Customer

What's the value of a customer?

Sure the transaction today is revenue and hopefully profit and important to conclude.  But do you think about the value of the next sale, and the one after that?

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

For the love of running

For the love of ... running!

I run when I'm sick.  I run when I'm tired.  I run when it's cold and raining.  Most mornings of the year I run.  Even those mornings when the body screams 'NO!'  I do it because I love running.

I've slowed down recently.  My running performance fell off a cliff actually.  Over the past 9 months I've endured countless tests and doctor visits.  No explanation coming other than 'You performance has declined...want to do more tests?".  It was all I could do not to respond, "Doh...NO!"  What to do?  

I began running to loose weight and keep my blood pressure in check.  In that I've succeeded in spades!  I'm not on any medication and while my weight is up (way too many salty snacking) my blood pressure readings continually astound my Doctor.  

Over the years I've seen two of my sons take up running.  We've run together in a couple of Half Marathons at Reggae Marathon and more than a few 10K's in Toronto.  Both are still running and one is married to quite the speedy runner herself.

I've met a number of friends through a common love of running.  One in particular has a deep and speedy Marathon running background while others run for fun.  We are all united by the tall tales we tell and stories shared.  Usually over a cold Red Stripe or two.  

Does running immitate life or is it the opposite?  The roller coaster experience that is life has been made easier through my running.  Some days it's all I have!

So despite the decline I still get out for a run most days.  That's the love of running!

Until next time...
ThatRunninGuy

Customer Retention

Retaining customers is a particularly topical issue given the ease with which consumers can buy and sell virtually anthing they want online.  Without ever having met your customer, and dependant on third parties to deliver the purchase, the concept of 'Customer Service' takes on new meaning

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

  

The opinions expressed on this blog are my own and are not associated with any other group or organization

Reggae Marathon Blog Top 50

The Reggae Marathon Blog made it well into the Top 50 Marathon Blogs this year!  Whoa!  How did that happen?

You all know me as ThatRunninGuy.  I've been blogging about running for nearly 10 years.  It took a while to settle on running as my main interest.  Over the years I've blogged about cooking, business and just about everything in between.  Now each week I share what's on my mind about running. You've read about my injuries, recoveries, re-injuries and most recently lack of running performance. I love your reactions and feedback.  Keep it coming.

In another online world, I'm known as Reggae Marathon RunninGuy.  For the past 7 years I've been the Blogger behind the twice weekly blog posts and all the Social Media, Instagram, Facebook, Twitter.  I started with Reggae Marathon when the race organizers made a couple of decisions:  First, a major and more user-friendly website update and second, to use Social Media more actively to connect with runners from around the world.  We've grown from 1,000 runners back then to nearly maxed out 3,000 runners for 2017.  

Reggae Marathon is now connected with runners from over 35 countries.  Runners plan their annual vacation to Negril in December so they can run in Reggae Maraton. Runners...go figure!  Runners come back year-after-year while staying in-touch online throughout the year.  Just ask Dan, Navin, Larry and I...we'll have a total of 30 combined Reggae Marathons between us!

I'm pretty humbled by the accolade Reggae Marathon received.  Sharing personal running stories, sharing life experiences, enjoying friendships on the beach...it's your stories shared on the blog that resonates.  Thank you for sharing!

Now let's get out for a run...

ThatRunninGuy