Busting Auto Buying Myths

"The Sales Person will go the way of the Dodo Bird".  That and other myths are alive and well.  With more information available online, Consumers are doing more research via Manufacturer and Dealership websites; are getting recommendations via Customer Reviews and various Social Media Channels;  are looking to minimize their time at the Dealership.  But...they still want to buy from a real person.  That and other auto buying myths debunked in the Infographic below:

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Screw Making Lemonade

"If life hands you lemons, make lemonade".  Screw that!  I hate lemonade.  When life hands me lemons I'd rather sell them and buy grapes.  I like grapejuice.  And wine.

I think about a lot of things while running. Mostly it's about how running mirrors life.  The training, preparing, anticipating a race;  Winning and expriencing disappointments on any given race day; Celebrating a personal victory and bouncing back from a loss when things just didn't work out the way I planned.  All this and more during my early morning running:

1. Stop worrying about the future.  Unless you can travel faster than time, you can't tell what's next. Worrying won't get you ahead.
2. The past is the past.  Stop hanging on to your mistakes. Unless fatal, mistakes are lessons. Take advantage of the learning opportunities.  
3.  It's not over until the fat lady sings.  And you can't ever hear her warming up.  Get on with it.
4. When S happens, move aside...fast.  How many times have you stood and wallowed in the mess before taking action? Wallowing in the S stinks!  No one wants to play with a stinky person.
5. You get to play again tomorrow.  Unless the fat lady is on her last stanza...but then, you can't hear that coming.
6. It's better to be optimistic.  The roller-coaster of life means you'll experience highs and lows along with the twists and turns.  Doing so with a smile is better.
7. Listen to all advice.  That doesn't mean you need to take all of it.  Duh!  You have a mind!
8. Running doesn't solve everything.  Well actually it does.  Can you think of a problem that doesn't get smaller while you're running?
9. Talking about running drives non-running friends and family crazy!  Go ahead, at the next dinner party, start talking about running.
10. Should you have non-running friends anyway?  Just a thought...
11. Running is living! Enough said!
12. There really is an inner voice in your head. Two actually:  The scaredy-cat and the risk-taker. "Pssst...It's your risk-taker here...I've having more fun".
13. 'Give er'. 100%. All the time. Otherwise what's the point?

Gotta go now...have some grapes to squeeze.

Until next time...

ThatRunninGuy

The Automotive Purchase Journey

Back in the day things were different.  The Manufacturer and the Dealer had more information that we had.  I loved going to the Detroit and Toronto Auto Shows in the winter to pick up new vehicle catalogues.  I poured over them endlessly learning the minutae about each model.  Those were good times!  My wife didn't enjoy the piles of old catalogues though.  Thankfully my job in automotive marketing and advertising allowed me to keep them in my office.

As we all know, the big change in the relationship between purchaser and new vehicle seller is that the Consumer now has more information than the sales consultants in the Dealership.  While not absolutely true...Manufacturers spend large budgets on product training...Google Search puts a lot of information at our fingertips.  And in the process, the automotive purchase journey has changed:

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

A little running music

I don't run with music. I've never been comfortable with earbuds in my ear.  And I run in the city...I want to hear vehicles around me...and the bad guys trying to sneak up on me.  But I do like running music...or to be more accurate, music that pumps me up. 

Heading out to a race I love Dave Matthews 'Two Step', Led Zeppelin's 'Ramble On', Joe Zawinul's 'Procession' and Al Dimeola's 'Flight over Rio'.  Those are my standbys.  But there are a others that I turn to when I really want to get crank it up:  

Sinnerman, Nina Simone.  Loved it in The Thomas Crown Affair...love this extended version even more

Boogie Wonderland Extended Mix, Earth Wind and Fire.  They could have called this 'Happy Feet'. It sure gets my legs turning over.

Thunderstruck, Two Cellos.  OK, AC/DC nailed it with Thunderstruck but this is one of the best versions ever!

What's your favourite running music?

Until next time...
ThatRunninGuy