Chris Morales

Tuesday, March 10, 2015

Thunderstruck: The perfect running song

Thunderstruck is the perfect running song. The pacing is around 180 beats per minute which is ideal. The bass and drum really drive it home once it gets going. Even if you're not an AC/DC fan, it's virtually impossible not to perk up when Thunderstruck comes on the radio.

If you haven't guessed by now, I'm a fan of Thunderstruck and love every version I've heard. These three stand out though starring with a group of Finnish Red Necks, Steve'n'Seagulls:

This is an all acoustic version and takes guitar playing to another level! Here's Luca Stricagnoli's interpretation:

And Thunderstruck also sounds great on the Cello. Go figure! Here are the 2CELLOS doing their rendition:

So pitter patter, lets get at 'er...time to go running to Thunderstruck!

Until next time...
ThatRunninGuy

Thursday, March 5, 2015

Digital Marketing Trends in 2015

Here we are three months into 2015. The trends in digital marketing revolve around Mobile, Content Marketing, Social Media and Email. Here's what to look out for:

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin: Chris M Morales

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, March 3, 2015

Ugly Shoes are great Winter Running Shoes

Remember Ugly Shoes? I sure can't. They most certainly are ugly but surprise, surprise...they are great in the snow! Who would have guessed.

Last summer I bought these Ugly Running Shoes at Marshalls. Now before I get any hate mail or comments, Marshalls is a wonderful store with some great deals on lots of fashionable items. Marshalls however is NOT the place to buy a pair of serious running shoes...even if the prices are ridiculously low.

I confess to a moment of weakness when I saw this pair and purchased immediately after I tried them on in the store. They didn't look so bad in the store. Must have been the lighting! Once home however and paired with my running gear the truth revealed itself: These were ugly running shoes. But I didn't throw them out. Instead I shoved them to the back of a shelf in our store room and forgot about them.

Then a few weeks ago after a particularly slippy run in the snow with my regular Puma's, I went hunting for the Ugly Shoes. Hmmm...I wonder how they'd work in the snow?

I tried them out after last weekend's dump and was very pleasantly surprised with the performance in the sidewalk slop that passes for snow in the City. Lots of traction...Wow! I felt more confident running. Plus because they are really ugly I don't mind running in them in the sloppy and salty conditions. And they don't even retain salt stains!

So despite being very unkind referring to these Ugly Shoes, they are great for running in the snow. Who knew...!

Until next time...
ThatRunninGuy

Thursday, February 26, 2015

How to be Social at an Event

Live events were tailor made for Social Media. Pre, during and post event...each presents a different opportunity to engage with the Target Consumer. My experience with Reggae Marathon fits this exactly:

Pre-event the engagement revolves around driving Runner Registrations while building anticipation for participating. Lots of stories about individual runners and groups planning to attend. Twitter, Facebook and Google+ are the main Social Media Channels.
At the Reggae Marathon Race Event Weekend, it's about sharing runner experiences at the event. Photos rule: Instagram is the primary Social Media Channel followed closely by Facebook and Twitter.
Post-event the engagement continues with runner experiences but broadens to include the total experience of being on holiday in a beach location. Social Media Channels are fairly balanced between Instrgram, Facebook and Twitter.

The Infographic below mirrors this experience and provides some additional insights into how to make an event truly social: