4 Search Marketing Mistakes

In a conversation with a Business Owner recently we got talking about her mistakes in Digital Marketing, Social Media Marketing in particular.  Her business used Paid Search and she optimized her web site constantly...she was pleased with site traffic and the quality of the leads generated.  Here are her tips on mistakes to avoid when marketing online:

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

10K: The Perfect Race Distance

The running world has gone crazy over the past years over running longer and longer distances. Above 42.2 K, these are called 'Ultras'.  Regularly now you can read about races at a number of extreme distances:  50K, 50 Miles, 100K!

For a lot of these runners...myself included...the book, 'Born to Run' introduced us to extreme running with the legendary Cabalo Blanco and the Tarahumara Indians of the Copper Canyon's of Mexico. These runners could run all day through torturous terrain wearing basically leather thong sandals and eating very, very little.  Much was made of the 'Midfoot Running Style' which went against the 'Heel Strike' that most of us runners followed.

But I digress...

Ultra Runners are CRAZY!  And they are ruining running!! I have no difficulty explaining to Sally that I'm going out for a run.  She figures on about an hour (about 10K for me at a relaxed pace) and that I'll be fairly close to home should I get in trouble.  Heck, she even understands the Half Marathon...a couple of hours or so.  She gets more concerned and less interested in the Marathon. She came along to Reggae Marathon when I ran my one and only Full Marathon, and for that I'll be forever grateful but it was an equally grueling experience for her baking in the sun waiting for me to finish.  Ultras?  Not a topic of discussion in our home!

And that's the challenge:  It's relatively easy to talk to a non-runner about running up to about an hour, the 10K.  Beyond that their attention span fades and their eyes glaze over.  That dis-interest grows exponentially the longer the distance and ventures into hostile territory.

So I say, "Stop the Madness!"  Bring backthe 10K.  Let's get back to civilized running.  A great 10K? Reggae Marathon 10K...now that is both the perfect race distance and warm location!

Long live the 10K!

Until next time...
ThatRunninGuy

The History of Social Media

First it was the Guttenberg Printing Press then the Internet now Social Media...People love to communicate! And when it comes to innovations in how we communicate, Social Media has certainly changed the world!:  One-to-one communication on steroids.  Here is an informative time-line showing the history of social media:

Chris M. Morales

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chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

Who was that Masked Runner?

At 5:30 am in the morning hearing this Masked Runner pounding up behind you could be a little disconcerting.  Fortunately I rarely see any non-runners out on super-cold winter mornings at that hour.

I knew winter was coming.  And especially the frigid 'well-below-freezing' wind chills. But I still wasn't ready for the arctic blast that hit Toronto last week.  One day clear conditions with temperatures hovering around freezing, the next day a couple of inches of snow but absolutely bone chilling minus double digit temperatures.  It was definitely time to break out the deep winter running gear...and add 10 minutes to my run just to get ready.  Dressing for cold weather running is certainly a chore and having a place to hang the sweaty post-race gear is a major challenge in our apartment.  Just ask Sally!  Here's my routine (non-runners stop reading now):

• I start with socks from my downhill skiing days.  They are fairly thin but provide superior warmth and comfort.  Plus they cover my ankles completely which really matters running though deep snow.
• Next up is my base layer.  I'm particularly fond of the Kombi poly base layer top and bottom. Really thin, super comfortable and un-restrictive leg movements.  
• I've always liked running in tights so for the winter I have a full-length winter-weight tight. Around freezing I can wear them by themselves but around -10 degrees Celsius I pull them on over the base layer.  
• For my top, I have an old ski fleece top with a full zipper that goes over the base layer.  I like this because it is fitted.  Not much bulk to worry about. I top it off with a wind shell with lots or 360 reflection.
• On cold days I just wear a heavy poly toque but at the super frigid temps I have a full-head balaclava that goes on first.  Ahh...the Balaclava...the Masked Runner! Not particularly attractive but totally effective in keeping my head and neck protected from the wind.

So if I wanted to scare someone...just kidding!

Until next time...

ThatRunninGuy