A few more of my favourite Running Quotes

Every once in a while I go through a rough patch.  During those challenging times my friend and guide has been running.  Running doesn't solve all the problems of the world.  It is great alone time and the workout helps relieve stress.  I also find that motivational and inspirational sayings help a lot as well.  My favourite source is Gibson's Daily Run Quotes.  These spoke to me.

"It's very hard in the beginning to understand that the whole idea is not to beat the other runners. Eventually you learn that the competition is against the little voice inside you that wants you to quit." -- George Sheehan, from Did I Win?: A Farewell to George Sheehan by Joe Henderson

"Each time you run you will receive lessons. You have enrolled in the school of ultrarunning. You may like the lessons or think them irrelevant and stupid. What you think makes no difference; the lessons will be presented until learned.  When you run there are no mistakes, only lessons. The art and science of ultrarunning is a process of trial and error and experimentation. The failed experiments are as much a part of the process as the combination that ultimately works."  --Keith Pippin, from A Step Beyond: The Definitive Guide to Ultrarunning by Don Allison

"One successful running coach used to tell his athletes to 'live like a clock.' In other words, you should do the same things at the same time every day. Go to bed at the same time, wake up at the same time, eat your meals at the same time, and do your workout— you guessed it—at the same time. This isn't always practical, but just by trying you'll make it easier to fit in your planned workouts." -- Amby Burfoot, Runner's World Complete Book of Beginning Running

Until next time...
ThatRunninGuy

Keep calm...I got it under control!

This week's blog post isn't really about running.  Although I could argue that my next running shirt will have this on both the front and the back.  It will be a technical shirt for sure that I can wear in race events.  But then that would be stretching it...hey no comments about my expanding midrift!

And to stretch the running link even further, at the start of a race the best way to stay in control of 'Your' race is to ... Keep Calm!

So this really is about running after all.  But it was a long stretch :)

Until next time...
ThatRunninGuy

S.E.X.Sells! Part 2

"The eyes have it!"

Stripped down to the basics, people like to talk to other people.  And despite email, telephone and web sites, they like to do it face-to-face.  Successful sales people embrace that.  



In Part 2 of S.E.X. Sells!, Pennock_ESQ shares more of his thoughts and experience in direct selling:

So, in SEX Sells, Part 1 we went over our smile.  Have you been practicing?  Because a great smile is just the beginning of SEX.
Next, we need to remember our eye contact.  This is the most important part of SEX. 

You don't want to be that creepy person who is always smiling but always looking around.Strong eye contact is important for 3 reasons.   The first, is it establishes your relationship.  When meeting with your prospective customer, maintaining your eye contact builds trust.  What you are saying will be taken more seriously and show to your customer that you have their best interests at heart. 

The second reason to maintain eye contact is to take control of the situation.   Strong eye contact shows that your time is just as valuable as the customers,  and they need to act accordingly.   

The final reason to maintain strong eye contact is because this is where you will find your first buying signs.   The eyes are the windows to the soul, and if you pay attention,  they will tell you when you should close. If their eyes light up, the deal is done.  If they break eye contact, they are starting to think about whether they need the product or not. Start to close. If you are in a tough negotiation,  the more they blink, the more likely it is you are winning. 

Now, lets rehash.  Your smile will build your relationship,  establish control of the situation and know when the time is right to close. 
So, don't blink.  You might just miss your next sale.

Until next time...

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Chris Morales

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

Advertising Agency Account Guy 3.0

Two-Martini Lunches, long alcohol-fueled Client dinners:  just a couple of the job requirements of the Account Executive 1.0 as portrayed by Mad Men. "Wow...what a great job!"

Writing decks, lugging the Art Boards to the Client Presentations as 'Bag Men'...Account Executive 2.0 job requirements.  "Ugh...not so much fun but my Liver is thankful".

Now in the post-digital world, Account Executive job requirements have shifted once again. And again for the better.  The top Account Executive 3.0 Professional must be able to perform all of the following, ideally without breaking a sweat:

• Knowledge of all forms of marketing communication:  Television, Print, Radio, Outdoor and Digital.  Within Digital, Web sites, Advertising, Search and Social Media, Experiential, Direct Response.  Whew...
• Project Management:  In this age of non-AOR Client/Agency Relations, it is vitally important that Account Executives 'Always be Selling'.  This while working with Client Marketing and multiple Creative/Event/Digital/Media Agencies
• Strategy:  Interpret the Client Marketing Objectives to develop the Project Plans that integrate and coordinate all media channels and marketing/advertising activities
• People Management:  Mentor, guide and direct juniors in work and career

Until next time...

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Chris Morales

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales