As we emerge from the COVID Pandemic, now's the time to re-visit the marketing basics:
- What is your core product or service? Does it satisfy a real consumer need? Will people pay for it?
- What's your price? Does it provide value?
- How do you create awareness, consideration and preference? Online has been the flavour-of-the months for the past 15 years but there are other ways to reach people
- How will your place stand out, online and/or in the physical world.
These are deep questions and you may need to talk to specialists. Use the marketing mix template below to frame the conversation...and ask better questions:
Until next time...