Tuesday, May 19, 2020

The Marketing Mix in 2020

As we emerge from the COVID Pandemic, now's the time to re-visit the marketing basics:
  1. What is your core product or service?  Does it satisfy a real consumer need?  Will people pay for it?
  2. What's your price?  Does it provide value?
  3. How do you create awareness, consideration and preference?  Online has been the flavour-of-the months for the past 15 years but there are other ways to reach people
  4. How will your place stand out, online and/or in the physical world.
These are deep questions and you may need to talk to specialists.  Use the marketing mix template below to frame the conversation...and ask better questions:

Until next time...

Chris Morales

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.