Tuesday, March 17, 2020

Do The Right Thing

"Do the right thing".  That's my advice to business owners small and large as we all deal with the COVID-19 Global Pandemic.  No one at any level is immune to the effects of schools closing, airlines cancelling flights, restaurants offering delivery only, grocery stores with empty shelves.  It's easy to say '14 day self isolation' to an employee who 'may' have been exposed to the virus.  It's not so easy for that employee to face unpaid time off dependent on unemployment or personal savings to survive.  As more businesses close, the domino effect across the entire economy will increase.  The time is now to do the right thing!  

Do the right thing:
  1. Government leaders:  Close the country down for the next 2 weeks.  Let's kill this bastard virus once and for all!
  2. Business leaders:  Support your employees.  They are with you in good times, now be with them in these bad times! Pay them to stay home!
  3. People:  Take your heads out of the sand!  This is not a rehearsal...this is the real thing.  Self isolation means exactly that:  No group contact!
What does this have to do with marketing?  The companies that do the right thing, even though it may be painful in the short term, will make it out of this stronger.  Their employees will thank them for their support;  their customers will remember that they did the right thing for all!

Do the right thing.  Now!

Until next time...
Chris Morales, Toronto, Marketing

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