How to Succeed in Social Selling

What is Social Selling?  I like this definition from Hubspot:

Social selling is the art of using social networks to find, connect with, understand, and nurture sales prospects. It’s the modern way to develop meaningful relationships with potential customers that keep you—and your brand—front of mind, so you’re the natural first point of contact when a prospect is ready to buy.

While Social Selling may never replace Cold Calls, it has the power to shorten sales cycles and increase revenue.  It leverages online networks such as LinkedIn to find prospects who are most likely to be interested in your product or service. As you build trust with these prospects, they begin to see how a business relationship with you will benefit them...and their customers!