Thursday, March 28, 2019

Sales Techniques that actually work

Sales techniques that actually work, the holy grail for anybody with something to sell.  Sorry to disappoint.  There is no silver bullet.  Determination, perseverance, focus on solving needs...these are at the heart of sales techniques that really do work.  Two specifics:  Listen to prospects to understand their needs

Friday, March 22, 2019

The Anatomy of Online Reputation Management

'Boys behaving badly' are not the only people who have to worry about their online reputations.  Companies have an even greater risk online with their reputations because consumers make purchase decisions based on what others are saying.  78% of consumers trust peer recommendations when making decisions as noted in the Infographic below.  

A basic plan for managing your online reputation involves Listening, Responding, Publishing:
  • Listening to the conversations that are already going on.  Wherever they are happening.  Instagram, Facebook, Twitter are the Big 3.  Google and other Review sites are also very important.
  • Responding to comments, positive and negative.  More so for the negatives.  In a timely manner using plain language
  • Publishing content about your company to generate positive awareness for your products or services.  Company history, new product updates, special offers are just a few of the topics for Blogs, Facebook and Twitter updates.  Sharing stories that help your customers should be your focus.
People want to know they can trust a company to deliver what they promised.  A positive online reputation goes a long way toward building that trust.

Wednesday, March 13, 2019

What are people saying about you?

On Facebook, Instagram and Twitter, do you know what people are saying about you?  You should.  Your business success depends on your reputation and your customers are sharing their opinions...everywhere!

Tuesday, March 5, 2019

The Side Hustle in the Gig Economy

The Side Hustle is a growing part of the Gig Economy as job security becomes even more tenuous and more workers find themselves underemployed and in part-time work! Learning how to navigate in this fast-changing economy is even more necessary!

Looking to improve your selling skills?  Check out this Sales Training Workshop, Sales Training For The Rest Of Us