A basic plan for managing your online reputation involves Listening, Responding, Publishing:
- Listening to the conversations that are already going on. Wherever they are happening. Instagram, Facebook, Twitter are the Big 3. Google and other Review sites are also very important.
- Responding to comments, positive and negative. More so for the negatives. In a timely manner using plain language
- Publishing content about your company to generate positive awareness for your products or services. Company history, new product updates, special offers are just a few of the topics for Blogs, Facebook and Twitter updates. Sharing stories that help your customers should be your focus.