The Anatomy of a Social Seller

The number one skill of a Social Seller is listening.  Listening to conversations that are relevant to her company and clients;  Listening for conversations about people and companies talking about their problems;  Listening to understand your buyers better.

LinkedIn is powerful resource for listening and learning.  People at all levels of companies now have profiles where you can learn a great deal about them before your even call on them;  Many companies have set up Business Profile pages where you can see the employees who work there;  All this linked by by mutual connections:  The people you're connected to who can introduce you to people you want to be connected to.  Take a look at the Anatomy of a Social Seller for tips on how to master this skill: