A popular statement is 'We have a customer retention strategy". What company today doesn't have one. But customer retention is more than an automated email program, Google and Facebook Reviews and engaging with fans on Facebook. Customer retention means listening to the customers concerns and working to solve them.
In retail, especially one as competitive as the automotive business, the next sale is highly influenced by how the customer is treated when she brings in her vehicle for service. And when she has issues, how they are resolved.
So...do you LOVE your customers?
Chris M Morales
647 393 3855
The opinions expressed on this blog are my own and are not associated with any other group or organization