How do you use Social Media to sell cars? Back to basics. The Dictionary definition of 'Social Media': Forms of electronic communication (as websites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content.
'Users create online communities to share information'. Essentially it's people talking about their experience with your product or service...spreading the word about their personal experience. To leverage the power of this socialization, understand the conversation then participate in with content that is of interest to the particular community.
This chart expands upon that basic tenet with some other ways Auto Dealers can use Social Media to sell cars
Chris M Morales
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