How to use Social Media to sell Cars

"Social Media is great for promoting my involvement in the Community...it doesn't work for selling cars".  If I had a Dime for every time I've heard that...

How do you use Social Media to sell cars?  Back to basics. The Dictionary definition of 'Social Media':  Forms of electronic communication (as websites for social networking and micro-blogging) through which users create online communities to share information, ideas, personal messages, and other content. 

'Users create online communities to share information'.  Essentially it's people talking about their experience with your product or service...spreading the word about their personal experience.  To leverage the power of this socialization, understand the conversation then participate in with content that is of interest to the particular community.  

This chart expands upon that basic tenet with some other ways Auto Dealers can use Social Media to sell cars

Chris M Morales

chris.morales@bell.net
@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization