Thursday, April 23, 2015

The two most important Marketing Questions

I have seen countless Marketing Plans and Strategies over the years.  Complex plans with more data analysis than can be digested in one sitting were the norm.  At most of those Planning Sessions by the time we got to PowerPoint Slide #56 not even the Presenter could remember what the Objectives were.

Since the rise of 'Big Data' and the ability to measure absolutely everything, it's gotten worse. Just because you can analyze it doesn't mean you need to.  It's soo easy to swim blindly in the weeds.

The two most important questions you need to answer?
  1. What's your desired outcome?
  2. How will you know when you've suceeded?
Chris M Morales
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Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

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