Friday, December 19, 2014

Tourism Marketing driven by Digital

BD:  'Before Digital', planning a vacation trip involved a visit to a Travel Agent's Office.  You picked up travel brochures for various destinations you were interested in.  Once home you poured over brochures featuring pretty pictures and destination/property details.  You sweated the fine print to minimize the later surprises once the 'add-on' costs were added to the displayed price.  If fortunate, you talked to friends and work colleagues to hear what they had to say about their experience in the destination you wanted to go.  Third-party endorsements have always had a big impact on selection a vacation destination.  To book the trip, you called the Travel Agent and gave them your credit card number.

Fast forward:  Destinations selected, trips booked and paid for online with airlines, hotels and tour companies. This chart shows this reality:

Chris M Morales
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Linkedin:  Chris M Morales 

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