A few years ago Social Media was all the rage. Big, faceless institutions rushed to get into Social Media. Some spent time developing 'Roadmaps'; most set up Facebook Pages, Twitter accounts and even Blogs; a few actually thought about the Content. Fast forward a few years and we have the new norm, Content Marketing.
Content Marketing is Marketing: Working strategically to get someone to prefer and hopefully buy your product or service. We've seen an increase in demand for people who understand this and more importantly know how to do it. This particular position for a Toronto-based Client is typical of the jobs we are working on now: Demand Generation/Inside Sales.