Wednesday, March 11, 2009

A really cool marketing promotion from T Mobile

This video is making the rounds on YouTube. It is an excellent example of how to create an event to promote your product and get consumer involvement. I have included the link to the video below as well as the 'how it was made' link.

The actual event: http://www.youtube.com/watch?v=exkfGhz-YsU

The making of video: http://www.youtube.com/watch?v=uVFNM8f9WnI

What is the coolest part of this is that I received the video from my sister via email. I was so impressed with it as an innovative marketing activity, that it inspired this blog post. Then I twittered it, posted it on facebook, linkedin and other sites. I helped promote it.

I am sure T Mobile thought through how the event would be spread via the internet. They get it!

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