Thursday, December 18, 2008


With thanks to friends at a large advertising agency in Toronto, the following buzzwords were gathered mostly from their large automotive client who used them liberally. Always get a chuckle when I think of the context in which these would have been uttered. If you've heard any new buzzwords, please leave your comments for all to share.

  1. Repurposed
  2. Anecdotal
  3. Between the goal posts
  4. Bogey
  5. Top-box
  6. Synergies
  7. Bubbling up
  8. One could say
  9. This is two-pronged approach
  10. Rules of engagement
  11. Level-set
  12. Under the radar
  13. 40,000 foot view
  14. Bringing ideas forward
  15. Strategizing
  16. At the end of the day
  17. Diagonal slice
  18. If you will
  19. Noodle
  20. Dialoguing
  21. Cross functional
  22. Bundle up
  23. Silo's
  24. Buckets
  25. Integrated cross functional
  26. Thin edge of the wedge
  27. Deep dive
  28. Right out of the chute

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