- Identity: Who you are, the way you are viewed and the characteristics that define you
- Credibility: The quality of being trusted and believed in
- Visibility: Being able to be seen
Wednesday, May 15, 2019
How To Build A Brand Online
We live in a knowledge based economy. Business success is driven by digital branding that is defined as:
Monday, May 6, 2019
Tips On How To Start A Business
We read most about the Entrepreneur as Empire Builder. Makes a great story when we hear the myth of the self-made business builder. The reality is that most business owners stay local, employ under 10 people and have 'bought a job'. Failure rates are high with the majority of small businesses never getting beyond 5 years. There is hope! The prospective business owner can take steps to minimize risk. While it's not a linear process, there is a flow. Take a look at this Infographic for tips on how to start a business:
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Chris Morales
www.chrismorales.ca
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Chris Morales
www.chrismorales.ca
Thursday, May 2, 2019
Marketing Tips for Small Business
Creating awareness, building demand, generating leads, growing sales...these are the basics of Marketing. This applies to all businesses, big or small but is especially crucial for small business owners with limited time, resources and budgets! Social Media Marketing is a powerful strategy but eMail marketing can be an even more effective strategy. Those and other marketing tips are included in the Infographic below:
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Chris Morales
www.chrismorales.ca
Monday, April 8, 2019
7 Social Media Marketing Trends
Not leveraging Social Media in Digital Marketing is an opportunity missed. Here are 7 Social Media Marketing Trends to focus on:
- Live video will still dominate.
- A separate strategy for ephemeral content.
- Continued rise of messaging apps and chatbots.
- Social listening for lead generation and social selling.
- The need for more meaningful content experience.
- The rise of social TV.
- Focus on striking balance between personalization and privacy.
For more, here is a handy Infographic with tips on how to execute now:
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