How To Build A Brand Online

We live in a knowledge based economy. Business success is driven by digital branding that is defined as:

1. Identity:  Who you are, the way you are viewed and the characteristics that define you
2. Credibility:  The quality of being trusted and believed in
3. Visibility:  Being able to be seen

Identity and Credibility are interlinked in Social Media:  Content you publish, how users interact with you and the content and users opinions, what they think...and share...about their experience with your brand.  Here are some ways to develop your digital branding: