Do's and Dont's of Social Selling

Social Selling sounds like the Silver Bullet.  Set up your LinkedIn profile, sit back and wait for the leads to roll in.  It's not like that.  Leveraging LinkedIn, one of the most influential Social networks for Social Selling requires going beyond the basics of Header Image, Professional Head shot and Headline and Summary.  You need to create content that will be interesting and relevant to your target prospects.  At the least you need to share content that will get you noticed.  There are things to do and things not to do.  Here are some guidelines:

With time and effort you will generate leads...but like in all professional selling, you won't close sales without engaging in person.

And now for my next trick

I've been mulling about what to write about next.  More factoids about marketing seemed dry.  Sharing my point of view on professional selling...well, you'll have to wait until next January when I teach that course again at George Brown College.  

I settled on sharing the content of my book, How to Teach Like a Pro.  The book with illustrations and valuable links is available for sale on Amazon.  If you've ever wanted the inside track on what it takes to succeed as an instructor of Continuing Education courses, check it out.  

In the meantime though, you can get a look at the content in the upcoming weeks on the blog at this link, How to Teach Like a Pro.  Chapter 1 is available now at this link, How to Teach Like a Pro, Foreword, Chapter 1

Thanks to Barry Kuntz of Black Isle Group for his guidance...he's the person that got me started!

Until next time...
Chris Morales

 

Motion Creates Emotion

'Motion creates emotion'.  I could have borrowed that from my love of running.  On those days when I have no motivation, the act of moving from a walk to a run hurts for about a minute before I settle into a nice run.  The elation I feel after was worth the pain.  Motion does create emotion!

Until next time...

Branding Exercise Concluded - Now What?

The 8 week exercise to improve my Online Profile concluded last week.  Now what?

I confess to feeling a bit empty since all my online profiles are running on autopilot.  Oh I check in with my BrandYourself account regularly to see what's happening.  And it's good!

Moving forward it's constant monitoring, updating my various online profiles with new content and staying vigilant for anything negative that could affect the positive results to-date.

One important activity that will launch in the upcoming weeks is my video series on how to teach like a pro.  In this series I'll be sharing my insights, tips and suggestions from my teaching at George Brown College over the past 3 years.  

Managing your online profile is never really over.  And it requires effort.  That's life in the digital age...or at least since you did your first Google Search!

Until next time...