Do's and Dont's of Social Selling

Social Selling sounds like the Silver Bullet.  Set up your LinkedIn profile, sit back and wait for the leads to roll in.  It's not like that.  Leveraging LinkedIn, one of the most influential Social networks for Social Selling requires going beyond the basics of Header Image, Professional Head shot and Headline and Summary.  You need to create content that will be interesting and relevant to your target prospects.  At the least you need to share content that will get you noticed.  There are things to do and things not to do.  Here are some guidelines:

With time and effort you will generate leads...but like in all professional selling, you won't close sales without engaging in person.