B2B Marketing...Hungry For Content

Content, content, content...If you've heard it once...

The appetite for content is unending especially in Social Selling.  Showing thought leadership and sharing content relevant to prospects is at the core of helping prospects navigate the buying process.  Professional selling gets a boost when sales people leverage content about their products and services that differentiates them from competitors.  White Papers, Articles, Blogs, Webinars, Product Demos...Content!

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

Race Day Prep

Getting ready for a race keeps me up at nights!  Seriously.  I toss and turn going over all the things I have to do the week leading up to a race.  Add in a destination race and it gets even more stressful.
Worry no more, here's a comprehensive guide to preparing for race day:

Until next time...
ThatRunninGuy

How To Break The Cycle Of Bad Marketing

Bad Marketing is all around us.  Boring, unimaginative, me-too.  Not having a plan leads to chaos and knee-jerk reactions;  Thinking it's all about you and not the customer results in feature-laden communication.  How to break the cycle of bad marketing?  Print this infographic, distribute to sales and marketing, follow diligently:

Chris M Morales

chris.morales@bell.net

@ChrisMoralesTO

647 393 3855

The opinions expressed on this blog are my own and are not associated with any other group or organization

What Inspires You?

What inspires you? For me it's my Boys.  Not a day goes by that I don't give thanks for the fine men they have all grown into.  Oh there were days when it didn't seem as if any of us would get out alive!  Passion on both sides.  Passion that got us through and passion that keeps us together even though we don't see each other as often as I'd like.

Last Saturday while I was at the Reggae Marathon Race Expo representing Reggae Marathon my cell phone rang.  Twice actually...I missed the first ring while talking to a couple interested in my favourite race.  I got the second call and it was Andrew.  He was at the Expo picking up his Race Kit for Sunday's Scotiabank Toronto Waterfront Marathon (he was running the Half Marathon).  He was checking in to see if his Old Man was at the Expo.  I can't remember if/when I told him I would be there but he did.  That's him above posing...what they'll do to help out their Dad.

Andrew's a pretty good runner.  All the boys are athletic.  From Football, Baseball to Basketball...they all make it look so easy.  It's a pleasure to watch them perform and believe me I've watched enough games! It was a bitch getting into downtown Toronto Sunday morning for the micro-second it took him to cross the finish line.  It was worth it.  Inspirational!

Until next time...

ThatRunninGuy