Content Marketing: Strategy first then Tactics

Way too often Strategy is confused with Tactics.  After all we all like to talk about the how's of how to get things done...sometimes at the expense of defining the strategy first.

So Strategy first, then tactics.  Works every time.

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Running in my dreams

In my dreams I see myself running effortlessly with high leg kick and feet barely touching the ground.  Something like this:

Combined with high turnover pace, I cover distances with little or no effort barely breaking a sweat or breathing hard.  I can dream...The reality is more like this:

Well not exactly like this. I wear tights and running shoes not jeans and dress shoes.  And I do pick up my heels...most of the time.

Now that's more like it.  Feet lightly touching the ground, natural and unforced stride...Oh wait, this is still a dream!

Until next time...

Creative is Subjective, Results are not!

"Creative is subjective, results are not!" That nugget comes from Chris Seguin, Creative Guy, associate and friend.

I've known Chris for over 15 years.  While I was Client at Diary Queen, he led the Agency Creative Team that developed a TV commercial to promote the Food side of the business.  It worked!  Burger sales increased and it's still one of my favourites:

Chris and I crossed paths again at Maclaren McCann a few years ago and although we didn't work together directly we talked about the advertising business.  I found I was still on the same page with him:  Advertising must deliver results.  I've felt that way since I was in Radio early in my career and love Digital Marketing capability of showing results. Personally as Social Media Guy for Reggae Marathon the result of engaging on Twitter and Facebook has been increased registrations for the race event.

Toward the end of our recent coffee catch-up when Chris casually threw out "Creative is subjective, results are not!", I got pretty excited.  "That's what Marketing is all about!"

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization

Stairs...this time no injuries

So...after multiple previous attempts of running stairs, I've finally found a way to do it without injuring myself.  And it was right in front of me all the time:  Walking up and down the stairs in our apartment building!

We live in a 10 story building and for the past couple of weeks I've been doing some early morning stair repeats.  Walking mind you...running up stairs caused my previous injuries. I'm up to 4 sets now and have been humbled by the experience.  Climbing stairs is hard! The first time I went out I was completely out of breath after the first set and my legs were rubber.  That was hard to take especially since I'm a long time runner.

I've been combining these stair climbing sessions with my ab workout and while I can barely see a two-pack developing (if I squint in low light), I'm going to stick with it. I have a wager on with Larry Savitch for Reggae Marathon this December and if this is the only time in my life I actually sport defined abs it will be worth it!

Until next time...
ThatRunninGuy