Thursday, April 2, 2015

Creative is Subjective, Results are not!


"Creative is subjective, results are not!" That nugget comes from Chris Seguin, Creative Guy, associate and friend.

I've known Chris for over 15 years.  While I was Client at Diary Queen, he led the Agency Creative Team that developed a TV commercial to promote the Food side of the business.  It worked!  Burger sales increased and it's still one of my favourites:

Chris and I crossed paths again at Maclaren McCann a few years ago and although we didn't work together directly we talked about the advertising business.  I found I was still on the same page with him:  Advertising must deliver results.  I've felt that way since I was in Radio early in my career and love Digital Marketing capability of showing results. Personally as Social Media Guy for Reggae Marathon the result of engaging on Twitter and Facebook has been increased registrations for the race event.

Toward the end of our recent coffee catch-up when Chris casually threw out "Creative is subjective, results are not!", I got pretty excited.  "That's what Marketing is all about!"


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Chris M Morales
MarCommTO

chris.morales@bell.net
647 393 3855
Linkedin:  Chris M Morales 

The opinions expressed on this blog are my own and are not associated with any other group or organization






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