Friday, March 20, 2015

Changing of the guard at Canadian Black Book

March 19, 2015 12:00 ET

Black Book Acquires William Ward Publishing, Distributor of Canadian Black Book Vehicle Values

NEW YORK, NY--(Marketwired - Mar 19, 2015) - Black Book, a leading provider of electronic data and insight to the automotive industry, announced today the completion of its transaction to acquire William Ward Publishing, the exclusive distributor of Canadian Black Book vehicle values. The favored valuation guide of financial institutions and dealers in Canada, Canadian Black Book is one of the most recognized and influential brands in the Canadian auto business.

The announcement was made by Richard P. Malloch, president of Hearst Business Media, the group that includes Black Book. Terms of the deal were not disclosed.

"We have a rich 55-year history serving the Canadian automobile marketplace with William Ward Publishing and we are delighted to welcome them into the fold," Malloch said. "Adding William Ward Publishing to our group furthers our ability to deliver essential vehicle pricing data and innovative delivery systems to our customers throughout North America."

William Ward Publishing was founded in 1961 by Bill Ward. Ward established the company to distribute Canadian Black Book used vehicle values, which are based on actual Canadian market transactions. Since that time, the company has evolved from a distributor of printed guides to a technology company and recognized consumer brand. Kathy Ward, daughter of Bill Ward, will remain as executive chairman of the company and Brad Rome, currently vice president of sales and marketing, has been named president. All data collection and publishing will continue to be based on Canadian market transactional information gathered from multiple sources across Canada.

"Kathy, Brad and their talented team will be strong additions to Black Book," said Tom Cross, president of Black Book. "I look forward to working with them even more closely to serve our customers and further accelerate the growth of our business."

"Black Book is the perfect home for us and a natural fit," Ward said. "Today marks an exciting new era for our company and our customers -- we are delighted to join forces with a true leader in the auto industry."

About Black Book
The Black Book family of vehicle appraisal guides, widely known in the automotive industry for providing timely, independent and accurate vehicle pricing data, is published daily by National Auto Research, a division of Hearst Business Media, and delivered through Data as a Service and Software as a Service applications. New and used car dealers, lenders, manufacturers, fleet remarketers, and government agencies have relied on Black Book since 1955. For more information visit www.blackbookauto.com.

About Canadian Black Book
Best known for being the trusted source of vehicle values to the car industry for over 50 years, Canadian Black Book now offers three excellent value calculators -- Trade-in Value, Future Value and Average Asking Price. Car buyers can visit canadianblackbook.com and get unlimited access to the free calculators. Canadianblackbook.com databases values for every mainstream Canadian car and truck sold since 2002, as well as providing future values looking ahead up to 5 years. For more information visitwww.CanadianBlackBook.com.

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Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin: Chris M Morales

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, March 17, 2015

Running to the Sunrise

I love watching the sun rise. Especially when I'm running.

I've been running in the early morning so long now that it seems like the most natural thing to do. It's been challenging getting in early morning runs in Toronto this winter though:

Cold. Absolutely ridiculous cold temperatures and wind chill values took a lot of the fun out or running for much of January and February. Oh I went out on that -43 C morning to say I did it but it wasn't fun. You can imagine what Sally said about that!
Icy sidewalks. Ugly Shoes helped a lot but nothing grips on ice. And trying to avoid the ice patches in the dark was NOT fun!
Snow. Then on those mornings when it wasn't too cold, it snowed. Enough to make the running feel like running on sand. At least that's what I told myself when I went out.

'One Love' kept me going. That's the Bob Marley song that's played at the start of Reggae Marathon where we start at 5:15 am in the pitch black. We run in the dark for about 45 minutes before the sun gently rises. Here it is about to break the horizon over the Negril River:

And every once in a while when I needed a more intense boost, I replayed the Reggae Marathon Video:

Yeah, running to the sunrise is my thing.

Until next time...

ThatRunninGuy

Tuesday, March 10, 2015

Thunderstruck: The perfect running song

Thunderstruck is the perfect running song. The pacing is around 180 beats per minute which is ideal. The bass and drum really drive it home once it gets going. Even if you're not an AC/DC fan, it's virtually impossible not to perk up when Thunderstruck comes on the radio.

If you haven't guessed by now, I'm a fan of Thunderstruck and love every version I've heard. These three stand out though starring with a group of Finnish Red Necks, Steve'n'Seagulls:

This is an all acoustic version and takes guitar playing to another level! Here's Luca Stricagnoli's interpretation:

And Thunderstruck also sounds great on the Cello. Go figure! Here are the 2CELLOS doing their rendition:

So pitter patter, lets get at 'er...time to go running to Thunderstruck!

Until next time...
ThatRunninGuy

Thursday, March 5, 2015

Digital Marketing Trends in 2015

Here we are three months into 2015. The trends in digital marketing revolve around Mobile, Content Marketing, Social Media and Email. Here's what to look out for: