Tuesday, July 14, 2009

Advertising and New Media.com: Don't Be Afraid of Social Media#links#links

My rant today is about on-line identity theft. As an independent associate with Pre Paid Legal (we have the Identity Theft Shield), this is top-of-mind for me. It should be for you as well.

Today as I was surfing through the blogs I follow on a regular basis (you can find them on my blog list), I came across this article about hacking and identity theft. Talk about a coincidence. Today I had two separate meetings where we were talking about that very issue. If you are interested in reading more, follow this link: Advertising and New Media.com: Don't Be Afraid of Social Media#links#links

If you want to find out more about you can protect yourself, check out our web site: www.prepaidlegal.com/hub/spennock.

In the meantime, please take care. There are lots of things you can do to safeguard your identity. Shredding all documents that contain personal information, protecting passwords (on-line and with debit/credit cards), changing passwords regularly...these are some of the things you can do to minimize the damage. You can search on-line for lots more information and things you can do.

Unfortunately because we all live in the digital world, it is absolutely impossible to guarantee that your information will not be compromised. Don't be reactive...there are things you can do to be proactive. Just don't procrastinate.

OK, rant over.

Until next time...

Wednesday, July 8, 2009

What are you doing with your life?

That question is most often reserved for teenagers and young adults. Those of us who have run the gauntlet of 16 - 25 with our children know what I am referring to. Those of you who have that to look forward to, get ready.

Recently however that question has been posed to me. Not directly in all cases but the shifting eyes and stammering from lots of friends and family over the past 10 months since I 'retired' from my 25+ great years in the advertising agency business says it all. And no matter how well I answer, the response has usually been polite yet dismissive.

But the funny thing? I don't care. OK, that may be too strong. The more politically correct way to say it would be, "I have no concerns". Either way, my response back is usually, "Thank you for your concern, but I know where I am going". I wish I had been that tactful at age 18.

The truth is that my advertising career was my second career. And one that I fell into because of my talent for developing and nurturing strong business relationships with my clients. My first career, broadcasting was over by age 25. This 25 year run has been incredible.

Now on to career number 3. And it comes from a most unlikely source: my Grandma Wilson . She asked me when I was about to head off to university not what I wanted to do for a living, but what did I want to do with my life. I know I gave her a hasty, dismissive answer. I am sorry for that.

But the question stuck. And now that I have the time, energy, drive, ambition and support (thanks Sally), I really can tell you what I want to do.

Helping people achieve their full potential. That's my real passion. I have enjoyed much success in my advertising career mentor younger employees.

Helping people is the reason I joined Pre Paid Legal (I have seen the upward rolling eyes over this decision). But it was simple really: our membership gives you the power to protect your legal rights and protection from having identity theft destroy your life. My family came awfully close to both of those last fall. No one should have to go through that. Plus, we get great satisfaction of talking to people and educating them about the risks of identity theft. We do that through our public information seminars. We are available any time any place. (www.prepaidlegal.com/hub/spennock).

Related to that is the underlying motivation for getting up each day to go to work: running in the Reggae Marathon this December to raise money for research on behalf of all father's who take an interest in their kid's lives. http://www.reggaemarathon.com/. Within a couple of weeks I will be able to announce details of the campaign and how you can help. And yes, I will be asking for your help.

So over 30 years later, I can more honestly tell my Grandma that I am working to help people. I know she would be proud.

Until next time...