Wednesday, April 1, 2020

Crisis Crazy

Are you going crazy yet?  If you're any business owner, you've got one thing on your mind 24/7:  Cash flow!  As sales dry up whether your essential or non-essential, your cash flow has gone negative.  And it looks to stay that way for quite some time...even after we get the all clear and start spending again.  

I've been mulling this over the past couple of weeks.  I've talked to a number of small business owners who are coping so far.  One is able to continue business at a reduced level with all his people working from home.  Another had to close her two retail locations;  So far she has managed to keep her staff on the payroll and with the recently announced Federal wage subsidy program is optimistic she can ride this out for the next 6 weeks.  Finally, a small manufacturer pivoted from his main business into providing a COVID-19 product in high demand.  What these business owners all have in common is a calm head.  They've all been able to rise above the noise, get above the 'crazy'.  

The outcome of this crisis is that we will all learn how to be better at what we do.  We'll learn how to cut out the noise and focus on what's really important.  Both to our businesses and to ourselves.  I'm optimistic that what the world looks like after this crisis has passed will be better.

Until next time...
Chris Morales, Toronto, Marketing, Author

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