Wednesday, December 18, 2019

Sports Marketing Tourism Still Growing

Sports Marketing tourism is still growing globally.  Reggae Marathon, the experience I am most closely related to, runners from over 40 countries made their way to Jamaica to participate in the 2019 event.  That is an increase in over 10% in one year.  The three things that stand out:
  1. Runners come for the experience.  For most it's a warm weather destination where they can escape winter at home, have a great vacation and run in a well executed event.
  2. Local culture is important.  At Reggae Marathon we take a bus tour to visit a number of off-the-beaten path bars and restaurants.  Some are in people's homes!  Definitely get to experience a bit more of the local culture on these excursions.
  3. Digital Media, particularly the 3 biggest Social Media channels, Instagram, Facebook and Twitter extend and expand the experience.  Participating runners share their photos and stories using specific hashtags and that in turn exposes the event to more people.  And so on...
For more, here are ten future trends in sport tourism:

Until next time...

Chris Morales
Chris Morales, Toronto, Marketing

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