- Runners come for the experience. For most it's a warm weather destination where they can escape winter at home, have a great vacation and run in a well executed event.
- Local culture is important. At Reggae Marathon we take a bus tour to visit a number of off-the-beaten path bars and restaurants. Some are in people's homes! Definitely get to experience a bit more of the local culture on these excursions.
- Digital Media, particularly the 3 biggest Social Media channels, Instagram, Facebook and Twitter extend and expand the experience. Participating runners share their photos and stories using specific hashtags and that in turn exposes the event to more people. And so on...