Marketing 101: Awareness, Consideration, Preference

Back in the day as a newbie account guy a really smart Creative Director sat me down for a lesson on Marketing:  "You've got to get the consumer to become aware of you before they will consider you...only then will they grow to prefer you".  Great advice then and even more critical today with the myriad ways that consumers learn about new products.  Here's a great way to look at the process:

At the end of the day brands are looking for ways to keep a customer coming back for more...all while telling their friends...and so on...

Until next time...
Chris Morales