Wednesday, May 15, 2019

How To Build A Brand Online

We live in a knowledge based economy. Business success is driven by digital branding that is defined as:
  1. Identity:  Who you are, the way you are viewed and the characteristics that define you
  2. Credibility:  The quality of being trusted and believed in
  3. Visibility:  Being able to be seen
Identity and Credibility are interlinked in Social Media:  Content you publish, how users interact with you and the content and users opinions, what they think...and share...about their experience with your brand.  Here are some ways to develop your digital branding:

Monday, May 6, 2019

Tips On How To Start A Business

We read most about the Entrepreneur as Empire Builder.  Makes a great story when we hear the myth of the self-made business builder.  The reality is that most business owners stay local, employ under 10 people and have 'bought a job'.  Failure rates are high with the majority of small businesses never getting beyond 5 years.  There is hope!  The prospective business owner can take steps to minimize risk.  While it's not a linear process, there is a flow.  Take a look at this Infographic for tips on how to start a business:

Chris Morales

Thursday, May 2, 2019

Marketing Tips for Small Business

Creating awareness, building demand, generating leads, growing sales...these are the basics of Marketing.  This applies to all businesses, big or small but is especially crucial for small business owners with limited time, resources and budgets!  Social Media Marketing is a powerful strategy but eMail marketing can be an even more effective strategy.  Those and other marketing tips are included in the Infographic below:


Chris Morales