The #1 trend so far through 2017 is Customer Loyalty. The cost to retain a customer has always been less than the cost to acquire a new customer. Growing choices in all product and service categories combined with virtually infinite online information sources has turned the after-sales service experience into the battleground of customer retention. In the automotive retail business, the lot boy can influence the sale of your next vehicle!
Chris M Morales
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The opinions expressed on this blog are my own and are not associated with any other group or organization