How Millennials shop for cars
"The opportunity to influence Millenials is Online...by the time they get to the Dealership they already know what make and model they are going to buy". If you're an auto manufacturer, this reality drives your marketing strategy. Here are some other insights into how Millennials shop for cars:
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Chris M Morales
MarCommTO
chris.morales@bell.net
647 393 3855
The opinions expressed on this blog are my own and are not associated with any other group or organization
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