Friday, April 17, 2009

I need a vacation from being unemployed and famous!

I had a heck of a time with this post this week. After a week that saw me speak at my very first corporate event (it went well), give a number of radio interviews as a result of the MACLEANS article, and conclude three days of focused effort for Pre Paid Legal, I am exhausted.

I have stopped and started this post so many times, I have lost track.

So to heck with it, here is what is on my mind this week:

A cautionary tale: don't ever take anything for granted. I did. I though it would be easy to replace my corporate job within 4 months. Hard work yes, but with all my experience, energy and enthusiasm, I figured no business could resist the total package. Was I wrong. Not only did I loose my job, but a number of friends and associates from the advertising world also got 'right sized'.

I have been blogging and playing in the social media marketing world through all of it and have recently gained my 15 minutes of fame with the article in MACLEANS a couple of weeks ago. And the radio interviews and blog recognition have extended the fame to about 25 minutes. But it all seems hollow and pointless. Something is missing and I don't mean just the money.

I think I need a vacation.

No I'm not kidding. The hardest part of not having a 'job' is trying to keep all the balls up in he air for the multiple things I am doing: Altered Perception, Pre Paid Legal, blogging and social media marketing, corporate speaker.

'Brand Morales' covers a lot of divisions that are all active every day. (Yes, that is my logo above. I am playing with the tag line, "building brand value by unleashing the hidden potential".

Last week as an example:

  • Monday: got to bed finally at 2 am after finalizing the presentation for Tuesday evening to the Wasaga Beach Women's Business Association
  • Tuesday: interview with 97.7 The Beach at 9 am and another at 1 pm with 570 CHYM. They love my story of blogging my way into MACLEANS. Then presentation to the Women's Business association at 7 pm before getting home at 11 am
  • Wednesday: Pre Paid Legal Business all day: presentations in Kitchener to two businesses and two 'cold calls' to other companies. Then back to Barrie for the evening business meeting.
  • Thursday: more Pre Paid Legal prospecting in Toronto this time. Plus another radio interview this time with 1290 News in London.
  • Friday: some advertising business before a return visit back to Toronto for an evening of training for Pre Paid Legal.


For this upcoming week, I am only going to do three things:

  1. Stop and take a breath. And stop trying so hard.
  2. Get back to the basics. Focus on fewer things
  3. Continue to build business relationships.

This will seem like a vacation.

Finally, let me sum it up this way:

  • It sucks to have all this energy, experience ambition and ideas...yet be sitting on the sidelines.

This 'sabbatical' has been good: I no longer have to live in Toronto during the week away from Sally and Tia. I have learned a ton about social media marketing and got the MACLEANS media exposure. Plus it was fun to give those radio interviews. I have great support from Sally and all my friends and family, plus I have met some really great people including Tammy and Kristi at Altered Perception, Teresa with Pre Paid Legal and Paul with Avenue A.

Champagne soon.

Until next week...

PS: check out this web site for the #2 ranking I received for my story about how to beat the recession:


  1. whew!! When you chart it all out like that, it does seem like a whirlwind, but, knowing you, you are loving every minute of it! It's always good to take it down a gear and see where you're at before gearing up again! Keep having fun!

  2. Good thing we got the laughter part covered on Sunday night :0)

  3. Cathy, the key phrase is, 'keep having fun'. And Marc, the show at Yuk Yuk's was the first time in years I laughed out loud with my sons. Thanks again. As I learned from one of my kids years ago, "we get to play again tomorrow' :)

  4. Chris, Glad to hear that you are taking somewhat of a break. In the 6 months that I have not been working, I truly realized that at the end of the day things do work out and fall into the place they were meant to be in :)No matter how hard you try to get them where you want, they really fall into someone elses guiding hands :)

    Good luck with your 3 things this week!

  5. Thanks for your comment Sylvia. I was always the kid who said, 'are we there yet?'. Drove my parents crazy. I still haven't grown up I guess :)

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  7. Hi there. To experience a very memorable vacation. Why dont you try to visit Philippines it is very beautiful especially the scenery of mount mayon volcano in bicol it is really beautiful.

    Seo Bicol


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