The affair with Saab began when I travelled to Trollhatten to visit the factory head office and the Saab museum. I had gone to Sweden to finalize the new car brochures that the advertising agency was producing. I picked up my first Saab on that trip: a wooden scale model of the first Saab concept car that I bought at the museum. It still occupies a place of honor on my desk.
On the other side of my desk is a scale model of a Black Saab 9-5 Combi that was given to me by my dealer, Kitchener Saab www.saturnofkitchener.saturncanada.com/ These two models fight for my attention every day.
I am doing my part to keep the company and their superb handling machines alive so that I can move on to my fourth model this fall:
- I joined up on a web site launched recently to capture the names of supporters http://www.rescue-saab.com/en/index.html
- I linked their blog to my blog http://rescuesaab.blogspot.com/
- I am now following them on twitter http://twitter.com/rescuesaab
And yes, I will shout out my support for Saab from the rooftop if I have to!
This is all very irrational. But then, that's what strong branding does.