Friday, November 21, 2008

Chapter 20: “Expand the bullseye”

The antithesis of focusing on hitting the target is summed up in this. Whiff of desperation in the air. “We sell to a broad market” is another way to couch this conversation. Run for the exit when you hear this uttered. It is not possible to be all things to all people. Both your staff and customers must know what you stand for.

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