Friday, November 21, 2008

Chapter 18: “The Puzzle Palace”

This is the place you go to have all your questions answered. It is a house of worship. It is a mindset. It is simply it.

As you may have guessed, this is the response to being overwhelmed by facts and figures; by charts and graphs. Meeting after meeting the latest interpretation of the endless reams or research and data is trotted out to explain the … continued sales decline and market share loss. Selling less, but with more information, market segmentation, integrated tactics and overall analysis. Whew! “Now explain for me again how any of this will actually reverse the sales decline?”

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