Introduction - What I learned over 25 years in advertising

Did I become a better person? Did I save the world? No, and no. What I actually learned is that it is possible to survive in the world of advertising by writing down the mangled statements that clients use when they feel they need to use the latest cliché to make their point. Keeping track of these kept me from going completely crazy during what turned out to be one endless 25 year long meeting.

So I started to write them down. Called them “The list”. Sent them to friends and associates. Encouraged to publish them. I hope you enjoy

And no, I never did come to any startling conclusions about the value of advertising.