Chapter 6 “Swim like a boat anchor”

The result of taking it at both ends.

Unfortunately the ultimate result of not being able to successfully read the minds of all the crazies that are attracted to advertising and marketing in the first place is to either quietly go crazy yourself, or learn how to hold your breath for a very long time. And for all the “we are all one team” rhetoric spouted by your company, the reality is that they are looking for a scapegoat. Someone who will be shoved off the gangplank in a big show of action. And even though you may think yourself a good swimmer, the real point is that you are not really expected to swim. In fact, it is a big disappointment should you actually rise to the surface. “Knife in the back” does not even begin to describe the pain you will now endure.