“That’s precisely the thing not to do”

“That’s precisely the thing not to do”

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GM\'s Chevrolet Volt

GM's Chevrolet Volt

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Another Example of Social Marketing: "Do It Now"

Consumer confidence at an all time low. The financial markets floundering. House prices headed the wrong way.

Fear is in the air and it does not smell good.

The paralysis of the individual is the belief that one small effort will have no major impact. I beg to differ.

And I did something small today. Via facebook. Check it out: http://www.facebook.com/home.php?#/group.php?gid=37799026266

Over the next few weeks I will provide updates on how this 'experiment' is progressing.

Social Marketing: Daily Challenge

Marketing is about connecting. What you do after you have established the relationship forms the basis of your success. Here is an organization that has started with a simple idea: a daily challenge to do something good. I have met them. They represent a sincere effort in applying their talents to growing this site. Check them out to see how simple it is to start with a good idea and grow from there: http://www.dailychallenge.org/blog/