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Chris Morales

Chris Morales Online Profile - Week 8 Update

Here we are at Week 8, the final week of the exercise to improve my online profile.  And...results are looking good!

Reputation results have stabilized in the 'Good' range.  I'm pleased with that.  I didn't want to be a slave to the algorithm and am please to only have to spend about 10 minutes every couple of days on maintenance.  The highlights of the activities that led to this result include:

1. Optimized LinkedIn Profile:  Headline and Summary.  Packed with relevant keywords that speak to the benefits I deliver:  Chris Morales LinkedIn
2. BrandYourself Profile.  This was key.  It's a user-friendly service that walked me through optimizing all of my online profiles:  Twitter, LinkedIn, Personal Website, Facebook.  I definitely recommend this service.

My Page One Search results have stabilized with the top 3 now showing 'Chris Morales' correctly.  I still have some work to do with images.  That activity will begin shortly and will be ongoing.  I'll share the results of those strategies and tactics in future blog posts.  If you want more information, contact me directly.

Chris Morales Online Profile - Week 7 Update

I got distracted this past week.  My plan had been to focus on getting my images to show up on the Search page.  I started out OK but quickly ran into a roadblock:  I didn't have enough places on the web where I could post my image.  I tagged all the images I could find (and could get access to) but it just wasn't enough to get my images to show up for 'Chris Morales' images already being served up.

A setback yes but not all was lost.  A chance conversation with a Social Media Marketing expert led me down another path. One that could be even more effective in improving page 1 ranking for 'Chris Morales'.  

He suggested creating and posting more content.  His rationale was that Google loves new and relevant.  And it turns out that I have a treasure trove of relevant content currently hiding behind firewalls.  It's time to dig up and open the chest!

 

The source of this content is the book I wrote and published last December on Kindle, How To Teach Like A Pro.

The strategy to help improve ranking is to share the content of the book directly on multiple online platforms.  I've got three:

1. My YouTube Channel
2. How To Teach Like A Pro website
3. Blog on Chris Morales website 

Starting next week I'll be posting a video on my YouTube Channel with content from How To Teach Like A Pro.  I'll continue until I've published and shared the entire contents of the book.  So if you've ever wanted to learn the ins-and-outs of teaching at a Community College, make sure to tune in!

 

Chris Morales Online Profile - Week 6 Update

When I started 6 weeks ago my reputation score was 350...'Poor'.  Now 6 weeks in it's up to 591 and showing 'Good'.  Yes I've fallen for the online reputation game but in the process I've cleaned up and focused my online profile to highlight more of the things I want to focus on.  

In first page rankings, 'Chris Morales' is now solidly on Page 1 above the fold.  Images are still now where they should be...this will be the focus moving forward.

 

For the next week the focus is on Images...getting them to show in Google searches.  The strategy is to upload more images and alt tag each one with my name, 'Chris Morales'.

Chris Morales

chris@chrismorales.ca