Chris Morales

Tuesday, April 14, 2015

Open your hips

'Tight hips' the bane of runners everywhere. I know...I suffer from tight hips and it affects my running. Not in a good way.

I should first explain that I don't like stretching. I generally get out of bed and still bleary eyed head out for my early morning run. Most mornings I stumble along for the first kilometre without being fully awake...thankfully I have reflective gear on so the cars can see me. I'm know I don't see them. Once warmed up I speed up of course and my breathing becomes more relaxed. I can feel my muscles loosen up as my stride lengthens and leg turnover increases. Over the past few years though I've noticed a significant increase in the time it takes to get comfortable. Stretching before running would help...specifically stretching my very tight hips should pay off.

I found this illustration showing essential stretches for tight hips and have been doing them regularly recently. I'll know in a couple of weeks how my running improves.

Until next time...
ThatRunninGuy

Friday, April 10, 2015

Content Marketing: Strategy first then Tactics

Way too often Strategy is confused with Tactics. After all we all like to talk about the how's of how to get things done...sometimes at the expense of defining the strategy first.

So Strategy first, then tactics. Works every time.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Chris M Morales
MarCommTO

chris.morales@bell.net

647 393 3855

Linkedin: Chris M Morales

The opinions expressed on this blog are my own and are not associated with any other group or organization

Tuesday, April 7, 2015

Running in my dreams

In my dreams I see myself running effortlessly with high leg kick and feet barely touching the ground. Something like this:

Combined with high turnover pace, I cover distances with little or no effort barely breaking a sweat or breathing hard. I can dream...The reality is more like this:

Well not exactly like this. I wear tights and running shoes not jeans and dress shoes. And I do pick up my heels...most of the time.

Now that's more like it. Feet lightly touching the ground, natural and unforced stride...Oh wait, this is still a dream!

Until next time...

Thursday, April 2, 2015

Creative is Subjective, Results are not!

"Creative is subjective, results are not!" That nugget comes from Chris Seguin, Creative Guy, associate and friend.

I've known Chris for over 15 years. While I was Client at Diary Queen, he led the Agency Creative Team that developed a TV commercial to promote the Food side of the business. It worked! Burger sales increased and it's still one of my favourites:

Chris and I crossed paths again at Maclaren McCann a few years ago and although we didn't work together directly we talked about the advertising business. I found I was still on the same page with him: Advertising must deliver results. I've felt that way since I was in Radio early in my career and love Digital Marketing capability of showing results. Personally as Social Media Guy for Reggae Marathon the result of engaging on Twitter and Facebook has been increased registrations for the race event.

Toward the end of our recent coffee catch-up when Chris casually threw out "Creative is subjective, results are not!", I got pretty excited. "That's what Marketing is all about!"